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Customers in Focus
TO CLARIFY YOUR MARKETING STRATEGY, START CLASSIFYING YOUR CUSTOMERS By Gary Randazzo Every business, at some point, will review its marketing strategy. The cause for a strategy review can come from a...
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Ditch the Marketing Monologue
ENGAGE CUSTOMERS & JOIN THE DIGITAL INTERACTIVE CONVERSATION By Gary Spirer Most chief marketing officers should have their title changed to Chief Monologue Officer. That’s the state of marketing...
View ArticleHow CMOs Can Be Worthy Members of the C-Suite
WHY BIG DATA ISN’T ALWAYS THE CMO’S FRIEND By Tim Gohmann, Christian Goy and Ron Mundy Today’s CEO invites the CMO into the C-Suite with Operations, Finance and HR. The worry CEOs have, however, is...
View ArticleFive Marketing Mistakes
With SXSW in full swing in Austin, here are some reminders about the value of getting out from behind your desk. Pat Niekamp, Publisher By Stefani Zellmer Cut Marketing From the Budget Marketing and...
View ArticleData Intelligence – It’s Time to Start Measuring Marketing ROI
By Jessica Stenklyft Data intelligence has transcended industries from high tech and health care to insurance and finance. It is now transforming marketing, making Marketing ROI (MROI) more tangible...
View ArticleUmbrellas or Segments?
TIPS FOR BUILDING BRANDS FROM SCRATCH By Sal Martinez “Brand” is one of the vaguer business terms out there. Everyone knows a good one when they see it and while excellent branding is important for a...
View ArticleIs Your Brand a Social Media Etiquette Offender?
By Maria Orozova “Yes Ma’am.” “No Ma’am.” Napkin goes in your lap. No elbows on the table. These are the timeless table manners that were ingrained into most of our heads as young children. They’ve...
View ArticleStrategic Serendipity – The Gen Y Bootstrapper
At 24, Shama Hyder brings a combination of education, moxie, and fearlessness to her title as President of The Marketing Zen Group. Hyder earned a Master’s Degree in organizational communication from...
View Article3 Steps to Obtain the Business ‘Holy Grail’
COMPETING ON PRICE IS A RECIPE FOR DISASTER By Matthew Pollard Finding a niche market is a hot topic these days. Rather than trying to obtain mass market appeal with all possible customers, there is...
View Article8 Email Best Practices for Organizations
HOW TO REINFORCE YOUR BRAND, ONE MESSAGE AT A TIME By Rob Simons Email is one of the primary tools for business communication today. Yet many organizations haven’t taken the time to train their team...
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How to Design a Corporate Message
THREE KEY STEPS TO A CLEAR, COMPELLING AND CONSISTENT STORY By James F. O’Gara design|dəˈzīn| noun a plan or drawing produced to show the look and function or workings of an object before it is built...
View ArticleMarketing & IT: Together by Design
HOW TO GET TO 8 FIGURE REVENUES IN JUST 2 YEARS By Tony Streeter Due to poor communication between IT and marketing, companies lose millions of dollars every year in failed integration and missed...
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Go Deep, Go Wide
THE WINNING FORMULA FOR BRANDING AT MCGARRAH JESSEE By Dacia Rivers Photography by Jonathan Garza Branding is one of those business buzzwords that can be difficult to define. Mark McGarrah suggests,...
View ArticleThree Things to Know About Building a Powerful Brand
A BRAND IS A PROMISE By Diane Fannon Why did people care when Blue Bell removed their products from grocery store shelves? It’s just ice cream. Why do people camp out overnight waiting for a new...
View ArticleFour Attributes of an Exceptional Chief Marketing Officer
THE TANGIBLE & INTANGIBLE TRAITS OF SUCCESS By Michelle Boggs Chief Marketing Officer (CMO) is considered one of the most dangerous titles, according to a 2015 Forbes article. Because CMOs play...
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Where Passion Meets Demand
SHAMA HYDER INFUSES MARKETING WITH ENTHUSIASM AND MOMENTUM By Dacia Rivers Photography by Shannon Drawe THEN When Shama Hyder graduated with a master’s degree from the University of Texas, she was...
View ArticleThe Rise of the Marketing Machines
HOW MACHINE LEARNING WILL ONE DAY REVOLUTIONIZE MARKETING By Scott Thomas Artificial intelligence, once restricted to NASA and sci-fi movies, is gradually becoming a prominent buzzword in the world of...
View ArticlePutting An End to Marketing Grunt Work
FROM AD AGENCY TO AI: MEET MIKE PRATT OF PANAMPLIFY By Dacia Rivers About two years ago, the co-founders of Dallas-based Panamplify were running a six-year-old advertising agency, working with huge...
View ArticleIf You’re Texting Your Customers – STOP NOW
By J.R. Skrabanek Have you texted your customers lately? Did you acquire their express written consent beforehand? With the increased use of smart phones, many businesses are adjusting their marketing...
View Article8 Email Best Practices for Organizations
HOW TO REINFORCE YOUR BRAND, ONE MESSAGE AT A TIME By Rob Simons Email is one of the primary tools for business communication today. Yet many organizations haven’t taken the time to train their team...
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